You may recall that back in June 2012 I published a White Paper exploring the use (or non-use) of apps for clients by professional service firms (see http://kimtasso.com/law-firms-still-missing-a-trick-with-apps/ - let me know if you would like a copy at kim@kimtasso.com or search for app). I have continued to review notable new Read More
While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More
As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More
I led the PM Forum’s “Developing your coaching skills” course http://www.pmforum.co.uk/training/ this morning at the fabulous offices (with amazing riverside views) of Fieldfisher (thank you again for hosting!). I first presented a version of this course back in 2008 and it was really good to have one delegate return for Read More
I was fortunate to be at an event organised by Rix & Kay Solicitors http://www.rixandkay.co.uk/ a week ago where Steve Billot of Duff and Phelps http://www.duffandphelps.com/expertise/our_team/Pages/bio.aspx?itemid=546&list=People gave a presentation on opportunities and challenges in the legal market. What struck me was that whilst law firms are playing in an increasingly Read More
