You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More
As a consultant, I try to keep up with developments in marketing related systems that are used by lawyers, accountants, surveyors, agents and others in the professions. I have recommended Concep to a number of firms in the past to manage their central email campaigns, but last week I went Read More
I’ve just finished writing an article reporting on the annual Professional Marketing Forum Conference (“We need to talk about clients”) which was held on 27th September at the Congress Centre in Central London (this will appear shortly in http://www.pmforum.co.uk/magazine/current_issue.aspx). Each year, the conference concludes with a panel comprising clients giving their Read More
Clare Rodway is the founder of Kysen – one of the leading public relations consultancies serving the legal sector. She talks about the impact of digital PR on her own business and on the work of her clients. Further details from: http://www.kysenpr.co.uk/ Q: What has been the impact of digital PR Read More
I wrote about the outsourcing reference App from Stephenson Harwood back in August http://kimtasso.com/outsourcing-app-by-stephenson-harwood-solicitors and was promptly alerted to this one from a US law firm (which has offices Old Broad Street in London and also in the Far and Middle East). Now I’m no expert at outsourcing but this one Read More
