Kim’s Blog

McKinsey’s “Managing the strategy journey” says spend more time on strategy

An interesting paper from the masters of strategy arrived earlier this month. The essence of their previous argument was that “the only way to set strategy effectively during uncertain times was to bring together, much more frequently, the members of the top team, who were uniquely positioned to surface critical Read More

2024-04-16T21:04:31+01:00August 2, 2012|Kim's Blog, Management Skills, Strategy|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|

Creativity – the experts’ view

The favourite of all the many courses I have studied was the creativity and innovation module in my MBA. So it was interesting to read about a creativity roundtable of leading academics from innovation, psychology and creative writing backgrounds in a recent edition of the Open University’s Open Minds magazine. Read More

2015-12-11T17:41:39+00:00July 20, 2012|Kim's Blog, Management Skills, Marketing|

Mischcon de Reya – a law firm that seems to have got it right?

As I have blogged before about Mischon de Reya, (most recently http://kimtasso.com/collaborative-marketing-of-family-law-services-debretts-and-mishcon-de-reya and http://kimtasso.com/legal-marketing-case-study-mishcon-de-reya) it was interesting to read the article about the firm in a recent edition of The Lawyer http://www.thelawyer.com/reya-light/1013344.article Some of the key themes that emerge as to the key to its success include: A strong managing partner Read More

2013-08-08T19:57:23+01:00July 20, 2012|Kim's Blog, Lawyers, Management Skills, Strategy|
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