Accountancy Age magazine carried the following story yesterday: “PwC says business services sector will emerge in the best shape following the recession Accountants, lawyers and property management companies will be among those to benefit early from an economic recovery, a PricewaterhouseCoopers index has found. Firms in the business services sector, Read More
Accountancy Age magazine carried the following story yesterday: “PwC says business services sector will emerge in the best shape following the recession Accountants, lawyers and property management companies will be among those to benefit early from an economic recovery, a PricewaterhouseCoopers index has found. Firms in the business services sector, Read More
I have just read a great Alumni Briefing Paper on "Non intrusive marketing" (some call this Web 2.0 marketing or Inbound Marketing) from Cambridge Marketing College – www.marketingcollege.com (where I lecture on the marketing communications diploma courses) – it provides a great introduction to the subject. It explains that non Read More
There were a number of speakers at yesterday’s Estates Gazette Property Marketing and PR Summit who supported the argument that those who continued to invest in marketing during a recession were most likely to make the most progress when the upturn arrives. The key points I took from each of Read More
At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More