As I am always encouraging my clients and colleagues to enter into awards (both to have their achievements recognised and for the positive PR), I was somewhat surprised (and absolutely delighted) to hear today that I have been shortlisted in the Chartered Institute of Marketing’s Women in Marketing Greater London Read More
Obviously the legal market is in a state of flux with the recession, deregulation and the threat of new business models and new entrants as the result of the Legal Services Act. Many accountants are scratching around for a response to the commoditisation of audit services and surveyors and agents Read More
In many marketing and BD teams, the focus is on managing large, central client or CRM databases into which everyone enters their clients, referrers, contacts and activities so that some sort of co-ordination, planning and tracking can take place. But many lawyers, accountants and surveyors continue to resist using such Read More
A while ago I watched an excellent webinar from Hubspot http://www.hubspot.com/ featuring Dan Zarrella of “Science of social media” fame (I love his dismissal of vague advice as “unicorns and rainbows”). He demonstrated an incredible use of data to analyse every aspect of his online marketing and provided some interesting insights – Read More
The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report Read More
