A while back I blogged about some of the best books on account management http://kimtasso.com/getting-to-grips-with-key-account-management-kam but I omitted to mention this book (Seven keys to managing strategic accounts) which was published in 2003. It’s important because it is a joint effort with Miller Heiman – the creators of strategic selling® - Read More
I was invited to lead a half day workshop for marketers and lawyers at LawNet recently on this topic. We covered a lot of ground – some of which I have written about in previous blogs (see links below), particularly the 7P buy in model and toolbox. However, there were Read More
I don’t often share my coaching success stories – but recent results have been astonishing. I’ve had to change the details a little to protect confidentiality, but here are a selection: Property director back in the game An MBA qualified director in the property sector had a serious illness which Read More
Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More
The following article was published today on Legal Technology Insider http://www.legaltechnology.com/latest-news/business-development-mishcon-de-reya-in-the-spotlight/ Business Development: Mishcon de Reya in the spotlight Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms. Let’s start with Mishcon de Reya. At number 45 in the charts and a fee income of £73m Read More
