Selling

What is NLP (Neuro Linguistic Programming)?

As a psychology graduate, I wasn’t that impressed by NLP but perhaps that is because I had already learned much of what it has to offer. I took the trouble to qualify as a practitioner back in 2007 to confirm my views that it is effectively a simplified form of Read More

2024-07-02T17:47:35+01:00July 16, 2012|Kim's Blog, Relationship Management, Selling|

Getting it past the partners – All about buy in

Having test run this new training session earlier in the year at a City law firm, I am pleased to report that its first public outing last week was deemed a success – with positive comments from the assistants, managers and partner who attended. Some of the feedback comments included: Read More

2015-11-13T13:33:23+00:00June 25, 2012|Accountants, Kim's Blog, Lawyers, Property, Relationship Management, Selling|

Business development for lawyers – five key insights

Recently, I ran another of the successful Business development for lawyers full day training sessions in London. Unusually, the delegates were predominantly from commercial areas including corporate, property and employment representing a range of small and larger firms from across the UK. Some of their target markets were interesting: aviation, Read More

2014-12-22T16:29:35+00:00June 21, 2012|Kim's Blog, Lawyers, Marketing, Selling, Social Media, Strategy|

Lessons from recent inbound marketing and social media course

This week I lead another of the successful inbound marketing and social media courses for professional services marketers for PM Forum http://www.pmforum.co.uk/training/index.aspx. I was glad that there were delegates from all the professions – lawyers, accountants and surveyors – although having a range of 3 to 9.5 (out of ten) Read More

Hubspot’s guide on 15 business blogging mistakes

Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More

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