Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More
Having recently attended Netlaw’s Key strategies for law firms conference http://kimtasso.com/key-strategies-for-law-firms-netlaw-conference-report I was keen to see whether the accountants were concerned with the same issues. Chatham House rules were in place for this event so it is not possible to attribute the comments to particular individuals but amongst the speakers were: Read More
As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More
Those of you following me on Twitter (RedStarKim) will have seen numerous tweets from me bearing the hashtag #ricssm and this blog provides a more detailed account of the introduction to social media for property conference on 4th April 2011. Peter Bradley of Orbital Media and our chair kicked the afternoon Read More
Just when you thought you were up to date with technology – something else comes along. As if it isn’t tough enough to have your material out there through web sites, blogs, YouTube and social media tools like LinkedIn and Twitter you can now audio broadcast. Yep, micro audio blogging. Read More
