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Managing and growing your private client practice (January 2021)

In early January, over 20 delegates joined an MBL online training session on “Managing and growing your private client practice”. This article shows the poll results and summarises the points arising from the discussions and breakout sessions and supplements the materials provided at the session. Introductions 55% of the delegates Read More

SEO update for professional services (October 2020)

On 21 October, the PM Forum East Midlands branch  organised a SEO masterclass webinar where Hugo Whittaker (Twitter account @ImpressionTalk) of Impression gave a fast SEO update for professional services firms. I have summarised his key points in this short article. See here for an introduction to SEO (Oct 2011) Read More

2020-10-26T13:49:00+00:00October 26, 2020|Kim's Blog, Marketing, Social Media, Web Sites|

Marketing in a time of Coronavirus – Pragmatic ideas

“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned Read More

Seven secrets of great business writing (Video)

(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development Read More

Personal reflections on managing change – Coronavirus is here to stay

Like many self-employed freelance consultants, I’m sitting at my home office desk looking at an empty diary and wondering how on earth I will pay the bills. It’s rare to have the luxury of time on my hands to sit back and really think. So here are some personal reflections Read More

2020-04-06T09:13:51+01:00March 25, 2020|Kim's Blog, Management Skills, Marketing, Social Media, Strategy|
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