Strategy

Back to basics – The importance of segmentation and personas

While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More

2016-10-28T10:39:05+01:00November 25, 2014|Kim's Blog, Marketing, Strategy|

Opportunities and challenges in the legal market – presentation by Steve Billot of Duff and Phelps

I was fortunate to be at an event organised by Rix & Kay Solicitors http://www.rixandkay.co.uk/ a week ago where Steve Billot of Duff and Phelps http://www.duffandphelps.com/expertise/our_team/Pages/bio.aspx?itemid=546&list=People  gave a presentation on opportunities and challenges in the legal market. What struck me was that whilst law firms are playing in an increasingly Read More

Six highlights from CLT’s Business Development for Lawyers training course

Yesterday, I led another training session for CLT on Business Development for Lawyers in London. The session takes delegates on the journey from analysing their markets and services, setting goals, selecting appropriate strategies and creating integrated marketing, communications, sales and relationship management campaigns. As usual, the nature of the delegates’ Read More

2014-10-22T18:45:55+01:00October 22, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Strategy|

Strategy workshop: Skills, resources, involvement and tools for the journey

Yesterday saw the first presentation of the new PM Forum training course on “Being more strategic” (a Strategy workshop) which was hosted in the marvellous client space at Linklaters solicitors. Whilst most delegates were from law firms there were a good number from accountancy practices and even a representative from Read More

2014-10-18T17:04:36+01:00October 18, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Business development for professional service firms – Summary of MBL seminar

Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there Read More

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