Last week, I was joined by 18 senior and junior enthusiastic delegates from across the professions for an update on digital marketing and social media in the professions at a PM Forum training session http://www.pmforum.co.uk/training/ . Thanks to Dentons in the City for hosting. I promised to provide a summary Read More
I spent this morning in front of a video camera recording a webinar for MBL on Effective social media for accountants. My aims, in this 75 minute video (which will be livestreamed on Wednesday 6th May) were to: Present a persuasive business case on why accountants and tax practitioners should Read More
I thank my lucky stars for days like today. I spent the morning with bright marketers from the professions, honing our writing skills and sharing ideas. Whilst I can’t convey the fun and energy at the business development writing workshop, I can share some of our favourite thoughts. After considering Read More
Referrals – whether from existing clients (recommendations), colleagues within the firm (cross-selling) and external third parties (intermediaries and professional contacts) – have always been an important source of new business for professionals in the legal, accountancy and property (real estate) markets. Particularly so in commercial and consumer transactional situations. So Read More
I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/ ) and have summarised below the key points of some of the Accountancy marketing case studies for ease of reference: BDO Allan Evans is on the global Read More