Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

Posted on: February 18, 2019 Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]

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Marketing after the technology revolution?

Posted on: July 2, 2018 Marketing after the technology revolution?

This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed professional services but now I’m not so sure. I’ve seen the future and it is automated. So how will marketing and business development roles change? […]

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System review – Intapp integrates technology and information across the client life cycle

Posted on: May 30, 2018 Intapp integrates technology and information across the client life cycle

As part of my ongoing review of technology systems supporting professional service firms (PSFs), I went along recently to speak to Mark Bilson of Intapp. Intapp is an interesting cloud-based platform as Intapp integrates technology and information across the client life cycle at a firm – once understood the potential impact of the platform is […]

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Vuture – Marketing and relationship management automation in professional services firms

Posted on: April 17, 2018

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, to act as a connector […]

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LawBid – New matchmaking service for individuals and businesses seeking lawyers (outsourcing legal marketing)

Posted on: May 5, 2017 outsourcing legal marketing

I spoke to Kid Harwood, Director at LawBid, to learn more about the new LawBid service which matches clients with an appropriate solicitor. Wildings Solicitors, the 30 year old firm which created LawBid, was recently nominated for the Law Firm Innovation Award at the Manchester Legal Awards in recognition of the innovative ideas that LawBid […]

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Original branding by Matt Playford · A site by Fresh01