Alastair and Samantha of Optix Solutions delivered a comprehensive and thought-provoking PM Forum training session. Delegates appreciated the provocative food for thought to make more proactive use of AI in their marketing and business development teams and activities. Opportunities quickly become threats so the need to get a handle on Read More
A few top insights from last week’s full day training session by PM Forum. The session covered a lot of ground including: management skills, strategic thinking, financial scenarios, marketing and business development (MBD) theories, developing MBD plans, soft skills, gaining internal buy-in and managing a team. I pick a couple Read More
Most professional services firms use events as an integral part of their marketing and business development (MBD) campaigns. And many firms have MBD professionals who focus solely on event management. So it was good to hear the July CIM https://www.cim.co.uk/ webinar which was dedicated to event management. Richard John | Read More
At the recent “Developing more work from referrers and intermediaries” MBL workshop Kim Tasso - MBL Seminars, delegates from legal, accountancy and financial firms tackled the different levels of planning required to design and implement effective referrer management strategies. Referrer Management Strategies – Planning for the firm, teams and individuals. Read More
At the recent PM Forum - PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” the issue of how to work with people with fixed views and closed to new ideas or refuse to consider change arose several times. We avoided using labels such Read More
