Business Development

Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More

2013-09-05T15:06:11+01:00September 5, 2013|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Web Sites|

Twenty years and counting – The past and future of professional services marketing

The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More

2013-09-03T17:06:53+01:00July 10, 2013|Accountants, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Statistics and trends, Strategy|

Coaching success stories

I don’t often share my coaching success stories – but recent results have been astonishing. I’ve had to change the details a little to protect confidentiality, but here are a selection: Property director back in the game An MBA qualified director in the property sector had a serious illness which Read More

2013-09-04T21:36:38+01:00June 24, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management, Selling, Social Media, Strategy|

Use the 6Rs to generate more referrals – Referrer management

For lawyers, accountants and surveyors in a network of offices, the challenge of generating referrals (cross-selling) will be all too familiar. Extend the network into strategic alliances and across other firms and the problem is compounded. Referrer management is an important but tricky activity. It’s a multi-faceted issue, and there is Read More

2017-06-27T11:15:46+01:00March 27, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling|
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