Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy

Posted on: November 1, 2012

Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Concep (see http://kimtasso.com/partners-running-e-shot-campaigns-and-an-app-for-events-new-products-from-concep) has 13, […]

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D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor

Posted on: September 21, 2012

The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Cannes, 189 entries in the […]

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Personal or firm brand?

Posted on: April 22, 2010

Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s brand, but about the individual […]

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What makes a good marketing campaign?

Posted on: September 3, 2008

What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to discuss the winners in a […]

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Original branding by Matt Playford · A site by Fresh01