The start of a new year usually heralds a host of sincere resolutions for things that you will do differently or better in future. Many start a new year with revised goals. But before you set your goals – check your limiting assumptions. Much of my work is spent straddling Read More
As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More
It’s rare that you get to witness a master in the art of presentation but this was the reward for the hardy members of the PM Forum who ventured to the offices of PWC at More London Riverside on a rather rainy Wednesday evening to hear “Breaking through to the Read More
This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of my public and in-house training courses on the subject with regards to strategy, marketing campaigns and business development. Please let me know (kim@kimtasso.com) if you would like further details of half Read More
Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there Read More
