This article was printed in the May/June edition of PM Magazine and can be accessed by members here: PM Magazine - PM Forum. A star-studded group of practice leaders assembled at the Institute of Directors on Friday 28th March for the inaugural Professional Services Growth Summit. Many were fresh from Read More
This article is reprinted from the November/December issue of PM Magazine Magazine - PM Forum. PM Forum Annual Conference Report 2024 – The rise and power of AI and automation More than 100 senior marketing and business development professionals joined the PM Forum for its annual conference. Kim Tasso joined Read More
Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More
I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More
At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. In its 12th year – it obtains the opinions of around 100 CMOs from professional service firms. The panel Read More
