Communications

11 top tips on marketing and business development writing in the professions

Earlier today I ran a sold out half day “Marketing and business development writing workshop”    http://www.pmforum.co.uk/training/ in London with participants from across the professions in the UK. As always, I asked the delegates to tell me the most useful idea that they picked up during the session and here are Read More

2014-04-30T19:52:02+01:00April 30, 2014|Accountants, Kim's Blog, Lawyers, Marketing|

Book review – Rainmakers and Trailblazers: A step by step guide to Business development for lawyers

Another review of my latest book on Business development for lawyers, this time from Jamie Butler who is Head of Training and Development at Russell-Cooke http://www.russell-cooke.co.uk/ "I read this new guide to business development (BD) wearing two hats: firstly as an ex-solicitor who remembers the challenge of combining marketing, selling and Read More

Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to John Rushton, chairman of the property marketing and design consultancy Small Back Room  http://www.smallbackroom.com/  Tribes and Community – from Kazakhstan Read More

2014-04-11T11:20:48+01:00April 11, 2014|Kim's Blog, Marketing, Property, Selling, Social Media, Web Sites|

Like transplanting a tree – moving lawyers and accountants overseas

When providing business development coaching to lawyers and accountants, one of the metaphors I use is that it is like growing a tree. It’s not an overnight process. It takes time for a young sapling to find the right location, acquire the necessary resources and grow steadily each year until Read More

Withers’ double win – A cracking demonstration of superb law firm marketing AND a tour de force on legal pitfalls in social media

I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing Read More

2014-02-28T17:18:22+00:00February 28, 2014|Kim's Blog, Lawyers, Marketing, Social Media|
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