Communications

How to write a press release

Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing Read More

2015-11-13T13:21:13+00:00June 5, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations. I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Read More

2025-04-10T16:37:51+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Digital PR case study – BDO accountants “Service2020: Megatrends for the decade ahead” and local government social media campaign

Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More

2015-11-13T12:59:35+00:00April 15, 2013|Accountants, Kim's Blog, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy, Web Sites|

Hubspot’s “A practical guide to killer marketing content”

I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download). The contents are: Know your audience (Build buyer personas and buyer profiles) Conduct a content audit Map content to the buying cycle Create your editorial calendar 10 tips to create killer content Follow Read More

2013-08-15T14:16:54+01:00April 3, 2013|Kim's Blog, Marketing, Social Media|

Two big guns of communication – Face-time and reframing

At a recent workshop for “Practical and professional skills for marketing and business development assistants”  I asked the participants for their views on the most important practical tips that they were taking away. They picked two – one might argue obvious - techniques to help them improve their communications with partners Read More

2023-09-23T16:27:32+01:00March 7, 2013|Kim's Blog, Management Skills, Relationship Management, Selling|
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