Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development. Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main Read More
Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – Read More
Two recent reports concerning Digital marketing and social media in the legal sector. Law Society Social Media Practice Note In June, The Law Society revised its social media “good practice” note (original published in December 2011) with specific reference to professional conduct on client care, confidentiality, publicity and relations with Read More
On 25th June I went along to the fabulous conference venue at 30 Euston Square for the second annual Estates Gazette property marketing conference. It was an interesting line-up of speakers and panellists. Here are my top takeaways (some of which were tweeted under #EGSummit): 1. “Marketing used to be Read More
A couple of months ago, as one of the judges on Legal IT Insider’s Legal Industry Video Awards 2014, I had the privilege of watching over 50 videos from law firms and their technology providers. The winners can be viewed here: http://www.legaltechnology.com/latest-news/the-legal-industry-video-awards-the-winners-showreel/ Well done to the winners and runners up. Read More
