It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More
Chloe Christine | LinkedIn of Legal Marketing UK - TBD Marketing Agency for Lawyers led an information-packed workshop on SEO for PM Forum - PM Forum. SEO is a core element of digital marketing – and the search algorithms change all the time. Many professional services firms use external agencies Read More
I was delighted to be able to join Chloe Christine of Legal Marketing UK - TBD Marketing Agency for Lawyers at her first presentation of the PM Forum’s digital marketing course “Social Media Best Practice”. It was a full house with assistant, executive and manager delegates from legal, accountancy, actuarial Read More
I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More
The London Committee of the PM Forum hosted an event on 11th November where Ellie Blenkinsop (The Client - Head of Bids at Savills) and Francesca Ayers (The Consultant - Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by Read More
