Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager. Read More
While many people think strategy development in professional service firms as akin to “herding cats”, I think it’s more like trying to pick up mercury. There are all those shiny spots of precious (noxious?) metal which break off and join up in a seemingly random manner. It’s hard to put Read More
These topics – Critical Thinking and Problem Solving – form a major part of the creativity and innovation workshops that I run (for details of public courses see here http://www.pmforum.co.uk/training.aspx). There are many other blogs on creativity (see, for example: http://kimtasso.com/the-psychology-of-creativity/ and http://kimtasso.com/creative-competencies/). In this blog, I explore critical thinking Read More
At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for Read More
In September, I facilitated a “Project and Campaign Management” training session for the Professional Marketing Forum (Details of future courses: http://www.pmforum.co.uk/training/) While the focus was on understanding the formal project management processes and how they apply in business development and marketing projects, we also considered the issues in terms of Read More
