Getting to grips with Instagram marketing in professional services

Posted on: January 28, 2019 Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I noted that there were a […]

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Better Business Relationships – New book in the pipeline

Posted on: March 15, 2018 Better Business Relationships

Business success is reliant on being able to get on with people. Relationships with your internal colleagues and external clients and referrers are the foundation of business success in just about every job function and industry. My new book on Better Business Relationships is now in the pipeline. The ability to communicate with, encourage, influence, […]

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Persuasive writing: Titles and tweets

Posted on: November 17, 2017 persuasive writing tips

At the recent Persuasive writing course in London I was asked to provide more information on crafting great titles for article and blogs. I also discovered that at a previous session I’d been asked to provide more guidance on writing effective tweets. The two topics are similar – so here goes. Writing persuasive titles Titles […]

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Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall

Posted on: March 23, 2016

I’ve just reviewed this book on “Managing online reputation” for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic impact on a hard-earned reputation. […]

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Part one – Why? Twitter for lawyers, accountants and surveyors

Posted on: December 10, 2009

Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Why? Twitter for lawyers, accountants […]

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