Last week I was joined by over 20 surveyors at the first presentation on this new MBL course on “Managing and marketing a profitable surveyors’ practice”. Change management is a key topic. During the day we covered a lot of material including: business planning, strategy development, management functions, market analysis, Read More
At the Law South 2015 conference last week, I presented a paper that explored some of the latest developments in psychology, neuroscience and client engagement that might help support people in achieving extraordinary client engagement. I can’t cover all the content on I presented psychology, neuroscience and client engagement, but here Read More
Psychology offers a lot of tools to improve business communication. Psychology and business communication are frequent themes in my training courses for professionals. As well as topics such as personality, cognitive styles, emotional intelligence and NLP, I provide an introduction to Transactional Analysis in a number of my communication and Read More
At a recent workshop on “How to increase buy-in” (see http://www.pmforum.co.uk/training/), the delegates identified the following as the most useful tips and hints to add to their persuasion armoury: Align aims – You may have a clear vision of what you want to achieve and understand the benefits to the Read More
Having just surfaced from a mountain of research, I’ve plucked these gems out as counter-intuitive market trends that could have an impact on your business or marketing strategy 1. Book publishing growth Whilst we may think that electronic books have taken over, there were 530,000 new books published in 2011 Read More