How technology drives marketing intelligence and efficiency

Posted on: May 4, 2019

This article “How technology drives marketing intelligence and efficiency” was published by Intapp on April 29, 2019 https://www.intapp.com/blog_posts/how-technology-drives-marketing-intelligence/ Intapp recently connected with industry influencer, Kim Tasso, to discuss how technology is impacting and improving marketing. Tasso, the managing director of RedStarKim Ltd., is an independent management consultant specializing in the professional services sector. This is […]

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Marketing Information Systems (MkIS) in the professions – An overview

Posted on: June 11, 2014

I saw a neat infographic by Scott Barker for www.chiefmartec.com on the Marketing Technology Landscape recently and despite the growing impact of technology on marketing was horrified at the incredible range and number of marketing systems listed on it. http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/ He uses six main categories and 42 sub-categories as follows: Marketing Experiences — more specialized […]

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