Innovation

2014 CIM professional marketing qualifications syllabus changes

I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and Read More

2014-09-11T16:50:28+01:00September 11, 2014|Kim's Blog, Marketing, Statistics and trends|

Creativity 2: Creativity and personality profiling

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full Read More

2023-02-02T18:29:07+00:00August 29, 2014|Kim's Blog, Management Skills, Marketing, Psychology|

Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More

2014-06-05T17:00:55+01:00June 5, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|
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