To provide help with legal sector and law firm environmental analyses (e.g. PESTLE analyses) I have attempted to summarise the main findings of The Law Society Research Report “Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030” which was released on 8th June by its Futures Read More
This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More
I was at the Business Book Awards https://www.businessbookawards.co.uk/ in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations meant that I simply had to read it. The change catalyst is indeed a great book. It's beautifully written and a Read More
The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus” http://www.pmforum.co.uk/conference.aspx took place in September 2017. It was a fine line-up of speakers and sessions including: Andrew Grill of IBM (a practical futurologist) talking about digital disruption, influencer marketing and the importance of LinkedIn for building personal brands An Read More
At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms Read More
