Law Firm Marketing

How to create and promote your personal brand

Professionals – lawyers, accountants, surveyors and marketers – need to create and maintain a personal brand as part of their career development, marketing and selling. But how do you create a personal brand? And position it appropriately with the right level of awareness? Here I summarise a simple process to Read More

2024-05-17T08:35:19+01:00May 17, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Pick up the phone – Who answers calls, how do you train people on call handling and how do you improve conversion rates?

There were delegates from legal and accounting firms at the training session on “Pick up the Phone – client service and sales opportunities for professionals in the digital age” MBL this week. Delegates were in management, marketing and fee-earning roles. This post summarises the main points raised and is a Read More

2024-04-12T15:07:18+01:00April 12, 2024|Accountants, Lawyers, Marketing, Relationship Management, Selling|

Personal transitions: Retiring from a senior leadership role – the other side of succession

Former leaders have valuable lessons to share. Although by the time they have reflected, they have left the firm and it’s sometimes too late to pass on that those hard-won insights to the next generation of leaders. So this is the first in a series on lessons from former leaders. Read More

2024-04-03T14:24:50+01:00April 2, 2024|Kim's Blog, Lawyers, Management Skills, Relationship Management|
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