There were both lawyers (solicitors and barristers) and accountants at last week’s MBL LearnLive training session on “Developing More Work from Referrers & Intermediaries“. (Future dates: Kim Tasso - MBL Seminars). Their key interests – whether in fee-earning or business development roles - were working with external referrers and the Read More
This article is reprinted from the November/December issue of PM Magazine Magazine - PM Forum. PM Forum Annual Conference Report 2024 – The rise and power of AI and automation More than 100 senior marketing and business development professionals joined the PM Forum for its annual conference. Kim Tasso joined Read More
Whilst recovering from a seasonal cold, Chloe Cristine of TBD Marketing presented her latest digital marketing training workshop for PM Forum on “Planning Digital Marketing Campaigns and Content Strategy”. Also included below is a summary of a webinar on the same topic hosted by Ireland - PM Forum by Emma Read More
I’ve reviewed various storytelling books and this one is the best so far – it’s short (150 pages), practical and provides step-by-step guidance. It was published in 2018 in the USA. Its subtitle is “Win hearts, change minds, get results” and it’s positioned as “a practical guide for the workplace, Read More
At the PM Forum’s Marketing and Business Development (MBD) Assistants training session last week there was much talk about career progression. I’ve focused on a few topics: how we are perceived, the attraction of variety in roles, event management and MBD career specialisation. This article supplements the learning resources for Read More
