Marketing Archives - Page 24 of 80

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
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25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report - ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and Read More

Kim Tasso2020-11-05T10:46:11+00:00November 5, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy|

SEO update for professional services (October 2020)
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SEO update for professional services (October 2020)

Kim's Blog, Marketing, Social Media, Web Sites

SEO update for professional services (October 2020)

On 21 October, the PM Forum East Midlands branch organised a SEO masterclass webinar where Hugo Whittaker (Twitter account @ImpressionTalk) of Impression gave a fast SEO update for professional services firms. I have summarised his key points in this short article. See here for an introduction to SEO (Oct 2011) Read More

Kim Tasso2020-10-26T13:49:00+00:00October 26, 2020|Kim's Blog, Marketing, Social Media, Web Sites|

Top picks from KAM training workshops (October 2020)
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Top picks from KAM training workshops (October 2020)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management

Top picks from KAM training workshops (October 2020)

At last week’s “Towards KAM and ABM – helping fee-earners with relationship management” workshop (presented digitally through the PM Forum) we covered a lot of content in a short amount of time. This post covers the top picks from KAM training workshops – as it includes feedback from a previous Read More

Kim Tasso2020-10-20T10:59:46+01:00October 20, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Insights into assertiveness, confidence and effectiveness (2020)
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Insights into assertiveness, confidence and effectiveness (2020)

Kim's Blog, Marketing, Relationship Management

Insights into assertiveness, confidence and effectiveness (2020)

A half day digital workshop by Professional Marketing Forum took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence is based on Read More

Kim Tasso2020-10-09T09:49:25+01:00October 9, 2020|Kim's Blog, Marketing, Relationship Management|

Proactive Marketing/BD Executive (Oct 2020) – Session highlights
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Proactive Marketing/BD Executive (Oct 2020) – Session highlights

Kim's Blog, Marketing

Proactive Marketing/BD Executive (Oct 2020) – Session highlights

At the Professional Marketing Forum, we ran our first digital version of the popular full day “Proactive Marketing/BD Executive” training workshop at the start of October. We were over-subscribed so will be looking at further dates soon (please contact PM Forum if you are keen to know in advance). This Read More

Kim Tasso2020-10-06T13:49:22+01:00October 6, 2020|Kim's Blog, Marketing|