Following the publication of the White Paper on Apps in legal, property and accountancy practices http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution I received lots of (positive) feedback (thank you!) and some more information about suppliers which I have added as an appendix to the White Paper. Please email me (kim@kimtasso.com) if you would like a copy Read More
Following the publication of the White Paper on Apps in legal, property and accountancy practices http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution I received lots of (positive) feedback (thank you!) and some more information about suppliers which I have added as an appendix to the White Paper. Please email me (kim@kimtasso.com) if you would like a copy Read More
In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Recruiting your own marketing person Existing active programme of activities? Level of involvement of partners/lawyers? Generalist or specialist? Tactical or strategist? Detailed job description? How will you measure Read More
Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More
