Pricing

Legal market research – LexisNexis Bellwether 2016 report highlights

Legal market research in the LexisNexis Bellwether Report 2016 “The riddle of perception” was recently published. The research involved structured interviews with 122 independent lawyers and 108 clients of which 93% had experience of private client legal matters. Some of the highlights from the report include: Just under half of Read More

Legal market research – The 2016 NatWest Financial Benchmarking Report

This continues the series of blogs reviewing legal market research. For the fourth year, the NatWest Professional Services team has worked with accountant Robert Mowbray to produce a report looking at 390 law firms (employing 17,200 people and with a combined income of £1.43bn) in the SME sector (revenues below Read More

2016-05-13T17:20:34+01:00May 13, 2016|Accountants, Kim's Blog, Lawyers, Statistics and trends|

10 tips on price communications for professionals

When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) - which might include premium pricing for a skimming strategy or a lower price Read More

2016-04-28T11:56:04+01:00April 28, 2016|Kim's Blog, Marketing, Selling, Strategy|

Legal market research – Perceptions and needs of consumers and small businesses

I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related Read More

2016-04-24T12:37:49+01:00April 24, 2016|Kim's Blog, Lawyers, Marketing, Statistics and trends|

Law Society legal market research 2016 – The future of legal services

This legal market research report was published in January and is a cracking example of comprehensive SLEPT (or PEST) and market attractiveness analyses that will be valuable to any law firm strategic planning process. It’s a whopping 64 pages and it’s worth its weight in gold. It identifies five clusters Read More

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