PSF Archives - Kim Tasso

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
Gallery
25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report - ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and Read More

Kim Tasso2020-11-05T10:46:11+00:00November 5, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy|

Emerging marketing and business development roles – taking responsibility for future-proofing your career
Gallery
Emerging marketing and business development roles – taking responsibility for future-proofing your career

Kim's Blog, Marketing, Relationship Management

Emerging marketing and business development roles – taking responsibility for future-proofing your career

At the start of 2020, I talked to Totum Partners - specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to Read More

Kim Tasso2020-09-02T10:05:43+01:00September 2, 2020|Kim's Blog, Marketing, Relationship Management|

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
Gallery
Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More

Kim Tasso2020-08-11T10:28:23+01:00August 11, 2020|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy|

Introducing client portfolio management with dinosaurs – Be more T Rex (Video)

This week’s short (6 minute) video for professional service firms is "Introducing client portfolio management with dinosaurs - Be more T Rex". So whether thinking about the client portfolio of the firm, a team or a professional you need to be more T Rex. (Video script) Hi I’m Kim Tasso Read More

Kim Tasso2021-03-31T15:42:57+01:00July 13, 2020|Kim's Blog, Marketing, Relationship Management, Selling|

System review: Performance management in the professions – Performance Leader system
Gallery
System review: Performance management in the professions – Performance Leader system

Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management

System review: Performance management in the professions – Performance Leader system

I caught up with Paul Lemon, previously of the Professional Marketing Forum and now Managing Director of Performance Leader, on one of his many trips to the UK since relocating to Perth, Western Australia (which he tells me is just a 17hr non-stop flight from London!). Paul spends around 30% Read More

Kim Tasso2018-05-08T09:58:04+01:00May 8, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management|