Reach

Proactive Marketing and BD Executive – Data, Reach, Qualifications, Skills, Metaphors, Relationships and Confidence (April 2021)

The 18 delegates at the April PM Forum day workshop on “The Proactive Marketing and Business Development Executive”  were evenly split between legal and accountancy firms with a slight majority from law firms. Throughout the day there was lots of interaction through polls, break out exercises and discussion. Here I Read More

2021-04-22T15:28:08+01:00April 22, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Influencer marketing in professional services

Whilst we might not call it influencer marketing in professional services, it is usually an important component of our marketing, communications and sales strategies. I spend a lot of time helping firms establish and improve their marketing, referrer management and client relationship management strategies and influencer marketing usually features. And Read More

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