Relationship management Archives - Page 15 of 29

Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/ ) and have summarised below the key points of some of the Accountancy marketing case studies for ease of reference: BDO Allan Evans is on the global Read More

Kim Tasso2015-02-04T09:09:01+00:00February 4, 2015|Accountants, Kim's Blog, Management Skills, Marketing, Relationship Management, Strategy|

Book review: Effective client management in professional services – How to build effective client relationships by Jack Berkovi

I’ve just finished reading and reviewing this 340 page book ("Effective client management in professional services - How to build successful client relationships" by Jack Berkovi) for Professional Marketing magazine and you should be able to read the article shortly http://www.pmforum.co.uk/magazine/ . I thought I’d share some of the material Read More

Kim Tasso2015-01-28T11:28:54+00:00January 28, 2015|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Strategy|

Psychology and business communication: An introduction to Transactional Analysis (TA)

Psychology offers a lot of tools to improve business communication. Psychology and business communication are frequent themes in my training courses for professionals. As well as topics such as personality, cognitive styles, emotional intelligence and NLP, I provide an introduction to Transactional Analysis in a number of my communication and Read More

Kim Tasso2024-07-02T18:50:31+01:00January 9, 2015|Kim's Blog, Management Skills, Relationship Management|

Marketing in a digital world – Conscious Solutions seminar review

I went along to the final session in the 2014 roadshow (which was held in London) to see what Conscious Solutions had identified as the top priorities for professional services marketing in a digital world. I joined the marketers’ stream which was really informative but also heard positive feedback from Read More

Kim Tasso2014-12-02T16:40:09+00:00December 2, 2014|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Statistics and trends, Web Sites|

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)
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Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

Kim's Blog, Management Skills, Marketing, Relationship Management

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More

Kim Tasso2022-06-21T10:45:21+01:00November 20, 2014|Kim's Blog, Management Skills, Marketing, Relationship Management|