Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Posted on: April 7, 2015

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors. Thank […]

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Psychology and business communication: An introduction to Transactional Analysis (TA)

Posted on: January 9, 2015

Psychology offers a lot of tools to improve business communication. Psychology and business communication are frequent themes in my training courses for professionals. As well as topics such as personality, cognitive styles, emotional intelligence and NLP, I provide an introduction to Transactional Analysis in a number of my communication and conflict courses and coaching sessions. […]

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Adaptation and reinvention – Taking my own medicine

Posted on: May 3, 2012

Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company – Practical Marketing Consultancy Ltd – way back in 1994 the world was a very different place. Almost from the start my work […]

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Satisficing or satisfying? – Take care with client care and relationship management

Posted on: March 16, 2010

You need to take care with client care and relationship management. Long ago when I studied economics I was intrigued by the idea of satisificing – (combines satisfying and sufficing) a decision making strategy that attempts to meet the criteria for adequacy rather than an optimal solution. Others might think about it in terms of […]

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PM FORUM 2009 CONFERENCE – RELATIONSHIPS

Posted on: September 25, 2009

I spent Wednesday at the PM Forum Annual Conference which this year was titled “Relationships” – as a result of my observation when I wrote about the event last year that it appeared to be the predominant theme whether we were talking about culture, clients, service quality, selling or brand. The first panel session comprised […]

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Original branding by Matt Playford · A site by Fresh01