Research

Internal Communications – Employee listening

As a long-standing member of the Institute of Directors  I was surprised to learn that there is special interest groups for Marketing Communications | Institute of Directors. So I attended one of its webinars yesterday: “Are you really listening – Unlocking innovation and engagement in the workplace” which focused on Read More

2025-02-26T13:23:32+00:00February 26, 2025|Kim's Blog, Management Skills, Psychology|

Marketing case studies – Digital thought leadership campaigns at Menzies and Withers Worldwide

I’m a little late in preparing an overview of these two excellent digital campaigns that were presented at the Home - PM Forum webinar in December. Thanks to Stefanie Jones of Wales - PM Forum for chairing the session. It’s interesting to compare and contrast the approaches in legal and accounting Read More

2025-02-17T17:46:14+00:00February 17, 2025|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Be more strategic – Strategy into Action (Strategy Implementation)

It was a full house for December’s “Being more strategic” PM Forum - PM Forum workshop for marketing and business development (MBD) professionals. During the session we considered three key areas: thinking strategically, business strategy and marketing/business development strategy. What emerged from exercises and discussions was how to progress from Read More

2024-12-20T12:17:53+00:00December 20, 2024|Kim's Blog, Marketing, Strategy|

Writing skills – Audience, Emotions and “Show don’t tell”

Last week, we gathered at the fabulous London offices of Norton Rose Fulbright for the PM Forum “Marketing and Business Development Writing Workshop”. (Details of future training workshops: PM Forum - PM Forum). Focusing on three key points Power of three - Writing and presentation basics (Video) (kimtasso.com) – I’ve Read More

2024-10-14T09:46:09+01:00October 14, 2024|Kim's Blog, Marketing, Selling, Web Sites|
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