Research

Back to basics – The importance of segmentation and personas

While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More

2016-10-28T10:39:05+01:00November 25, 2014|Kim's Blog, Marketing, Strategy|

Family Law Panel Westminster Forum 2014 – “Couples break up – Families don’t need to”

As a psychologist and trainee psychotherapeutic counsellor, a consultant who works with many family lawyers, a divorced mum who ensured my children’s father played a major role in their lives and as a long-time supporter of the not-for-profit organisations OnlyMums http://www.onlymums.org/ and OnlyDads http://www.onlydads.org/, I was delighted to attend my Read More

2014-10-28T09:53:48+00:00October 28, 2014|Kim's Blog, Lawyers, Statistics and trends|

Legal client feedback – Group General Counsel of Colt (telecommunications) 2014 (and procurement tips)

Continuing the blog series on "Legal client feedback" Robin Saphra, Group General Counsel of Colt (telecommunications, IT and data centres with 65 lawyers in his team and a £12m legal budget) shared his views on relationships with professional service firms at the September 2014 Professional Marketing Forum Conference: Three years Read More

Family Law – Working dads at City Fathers

I have a long association with the single father organisations Onlydads http://www.onlydads.org/ (see, for example the Westminster Fathers debate http://kimtasso.com/westminster-debate-for-fathers/ and also the research into the cost of divorce http://kimtasso.com/the-price-of-divorce-survey-results/ . Dadshouse http://www.dadshouse.org.uk/ is a related organisation for single dads. So I was interested to see that a new members Read More

2014-09-10T16:09:12+01:00September 10, 2014|Kim's Blog, Lawyers, Statistics and trends|
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