In each edition, The Lawyer magazine interviews an in-house lawyer or Group Counsel. I picked up the following trends into general counsel needs and selected some highlights to inform those either pitching to or building relationships with similar in-house counsel. Trends The importance of on-the-ground local counsel Use of preferred firms Read More
I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation, risk and compliance Commercially Read More
On Monday night the London offices of lawyers Allen & Overy hosted the inaugural award ceremony for “The Laurie Young Global Prize for Thought Leadership 2014”. It was a veritable business hall of fame with participation from such prestigious organisations as Harvard Business Review (HBR), London Business School (LBS), Boston Read More
Despite over two decades of successful sales experience, I am not a fan of telephone cold calling (my reasons are shown below if you are interested). However, whenever I provide a marketing, sales or business development training course (as I was doing yesterday morning), people ask me how to be Read More
As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France Read More