In each edition, The Lawyer magazine interviews an in-house lawyer or Group Counsel. I picked up the following trends into general counsel needs and selected some highlights to inform those either pitching to or building relationships with similar in-house counsel. Trends The importance of on-the-ground local counsel Use of preferred firms Read More
From the last six months of The Lawyer magazine, I picked out the following highlights from the various reports of law firm panels and pitches: Collaborative working with Barclays or RBS (30th June) “If you want a panel place then you need to get used to working in partnership with Read More
Despite over two decades of successful sales experience, I am not a fan of telephone cold calling (my reasons are shown below if you are interested). However, whenever I provide a marketing, sales or business development training course (as I was doing yesterday morning), people ask me how to be Read More
I have been helping law firms for almost two decades with their major informal pitches and formal tenders. I’m pleased to report that my success rate is almost 100%. I train both marketing/business development people and lawyers themselves in effective sales and pitch techniques. So I was interested to hear Read More
I’ve just written a full review of this book on business networking for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ - and it’s full of praise for this down to earth and immensely practical book (written by an accountant) which reflects all the values and advice that I share with my clients during Read More