Technology, strategy, innovation and pricing dominate Law South Conference

Posted on: May 12, 2012

I spent yesterday at the lovely Fanhams Hall Hotel in Hertfordshire with the 12 law firms who make up Law South. There were four speakers (Professor Richard Susskind OBE, Nick Jarrett-Kerr, Tim Aspinall of DMH Stallard and myself) and two interactive sessions with the 50 or so members using electronic voting machines to share views […]

Read More

10 top tips for targeting – bring focus to your sales efforts

Posted on: April 28, 2012

Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and organisations that they want to […]

Read More

Social media session with SCL (Society for Computers and Law)

Posted on: November 11, 2011

As a member of the Media Board of this great organisation, the topic of social media had been raised a number of times at recent meetings. So I was asked to lead a short (2.5 hour) session on social media in the legal profession generally, how lawyers as individuals can use social media effectively and the extent […]

Read More

Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young

Posted on: July 29, 2011

I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing – to write a review for Professional Marketing magazine which will appear soon. Here are some additional thoughts… There were moments when I […]

Read More

Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

Posted on: November 15, 2010

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on humankind. Lofty ideals indeed. Early […]

Read More

Original branding by Matt Playford · A site by Fresh01