At the recent Professional Marketing Forum conference there was a great session by Andy Bounds – “Britain’s sales trainer of the year” and author of the books “The Jelly Effect” and “The Snowball Effect”. Andy’s talk was primarily about how to effectively communicate strategy to people within an organisation. He Read More
I’m nervous about books on social media – things change so fast. But people ask me about which books I would recommend. This one is aimed at Google+ for business (B2B) generally but the professions will learn lots from it as there are examples from real estate, consultancy, selling, journalism, Read More
As I absorb most of my news through social media these days, I occasionally go through “the great reading pile” that accumulates in my office. What’s interesting about this approach is that it is much easier to spot the general trends in law firm strategy and financial performance: Cost cutting - Redundancies Read More
At the start of 2013 I identified two main themes for my consultancy (and content strategy) – pricing and project management. They are, of course, linked. Earlier in the year I did some research into the pricing of family law services and have been interested to see that lots of Read More
A while back I blogged about some of the best books on account management http://kimtasso.com/getting-to-grips-with-key-account-management-kam but I omitted to mention this book (Seven keys to managing strategic accounts) which was published in 2003. It’s important because it is a joint effort with Miller Heiman – the creators of strategic selling® - Read More
