Kim TassoBook – Social Media in Business Development and Relationship Management: A Guide for Lawyers
Posted on: July 31, 2018
I’m spending my summer months writing a short (around 20,000 words) booklet which is designed to be a pragmatic guide for lawyers on Social Media in Business Development and Relationship Management. It will address approaches for both firms and individual lawyers. Digital marketing, social selling and online relationship management are the main themes – but […]
Encouraging solicitors to sell – Aligning cross-selling with professional conduct rules
Posted on: December 4, 2017
At a recent change management training session – where the topic of changing attitudes and corporate culture was discussed at length – we talked about the challenge of encouraging solicitors to sell. And in overcoming their resistance to selling and cross-selling. When it comes to persuasion, it’s important to align a new belief or behaviour […]
The Lawyer UK 200 Workspace report – Law firm use of real estate
Posted on: September 19, 2016
During the summer months I spent much of my time visiting the offices of solicitors and barristers around the UK, interviewing JLL’s property agents in the Big Six UK cities and knee-deep in data to produce an article and 20,000 word data-rich, benchmarking report for the second The Lawyer UK 200 Workspace report which is […]
Continuing Professional Development (CPD) – Comparing systems for lawyers and marketers
Posted on: August 22, 2016
Earlier this year I attended a seminar about the changes to the Continuing Professional Development (CPD) or Continuing Competence system for solicitors. It was interesting to compare it to the new system for marketers. “Sharpening the Saw”, listed in Stephen R Covey’s “Seven Habits of Successful People” means preserving and enhancing the greatest asset you […]
Legal market research – LexisNexis Bellwether 2016 report highlights
Posted on: June 23, 2016
Legal market research in the LexisNexis Bellwether Report 2016 “The riddle of perception” was recently published. The research involved structured interviews with 122 independent lawyers and 108 clients of which 93% had experience of private client legal matters. Some of the highlights from the report include: Just under half of the sample have seen some […]