Case study – Digital PR central part of the mix to build an accountancy niche in fashion

This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More

By |2013-08-12T20:24:35+01:00September 9, 2012|

Legal marketing case study – Mishcon de Reya

Elliott Moss, director of Business Development at Mishcon de Reya, presented – from my perspective anyway – the most interesting session at the Netlaw Key Strategies for Law Firms conference (see below for full conference report). He started by saying that the content of his presentation was the culmination of Read More

By |2013-07-31T13:08:57+01:00May 19, 2011|

Small estate agent in productive football sponsorship

Whilst reading The Marketer magazine (March 2011 - produced by the Chartered Institute of Marketing) I was delighted to find an example of great marketing by an estate agent in an article about SME (Small and Medium Sized Enterprises) and CRM (Client Relationship Management). “Estate Agents Joseph Green based in Read More

By |2013-07-29T15:39:03+01:00March 7, 2011|
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