Strategy

Property marketing case study – Will Wright at White Space: Branding and video seeding

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Will Wright at White Space which specialises in serving national and regional bespoke residential developers http://www.whitespaceagency.com/  Q: Which of your Read More

2014-04-14T12:37:57+01:00April 14, 2014|Kim's Blog, Marketing, Property, Social Media, Strategy|

Grown-up corporate social responsibility and the regulatory environment – Strategy book on “Aligning for advantage” by Professor Thomas Lawton

I’ve always been a bit dubious about the role of Corporate Social Responsibility (CSR) in the business world and the professions and, at an event at the Open Business School in London last night to launch a new strategy book Professor Lawton reminded us of the quote by Milton Friedman Read More

2014-03-07T10:44:17+00:00March 7, 2014|Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy|

Withers’ double win – A cracking demonstration of superb law firm marketing AND a tour de force on legal pitfalls in social media

I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing Read More

2014-02-28T17:18:22+00:00February 28, 2014|Kim's Blog, Lawyers, Marketing, Social Media|

6 counter-intuitive market trends – Books, luxury goods, universities, small businesses, feminisation and older women

Having just surfaced from a mountain of research, I’ve plucked these gems out as counter-intuitive market trends that could have an impact on your business or marketing strategy  1.     Book publishing growth  Whilst we may think that electronic books have taken over, there were 530,000 new books published in 2011 Read More

2014-02-14T12:15:23+00:00February 14, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|

Half year review of law firm strategy and finance

In August 2013, I wrote a review of law firm strategy and finance http://kimtasso.com/half-year-review-of-law-firm-strategy-and-finance/.  As it was so popular with clients, students and colleagues I have repeated the process concentrating – using The Lawyer magazine - on developments in the latter half of 2013. Many of the themes and trends Read More

2014-02-03T09:16:01+00:00February 3, 2014|Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy|
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