Rather than death by a thousand cuts, law firms are having large chunks of them bitten away by a variety of forces and one wonders how long some of these carcasses can survive. Some media refer to these as Zombie firms – but I would suggest that in business there Read More
The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – Read More
At the MASS (Motor Accident Solicitors Society) http://www.mass.org.uk/ conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered Read More
I have just finished delivering a series of two linked training sessions – “Earning the right to manage campaigns” and “Navigating the campaign journey” – to improve marketing campaign management effectiveness. The intensive and interactive workshops were based on a competency framework I previously developed which identifies six competencies in Read More
At the recent Professional Marketing Forum conference there were a number of sessions where the topic of strategic positioning arose. At an early point in the proceedings, Simon Slater talked about competitive positioning strategy. He mentioned Rita McGrath’s book “The end of competitive advantage” who argued that “strategy is stuck”. Read More
