As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye: 1. Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More
Having just surfaced from a mountain of research, I’ve plucked these gems out as counter-intuitive market trends that could have an impact on your business or marketing strategy 1. Book publishing growth Whilst we may think that electronic books have taken over, there were 530,000 new books published in 2011 Read More
In August 2013, I wrote a review of law firm strategy and finance http://kimtasso.com/half-year-review-of-law-firm-strategy-and-finance/. As it was so popular with clients, students and colleagues I have repeated the process concentrating – using The Lawyer magazine - on developments in the latter half of 2013. Many of the themes and trends Read More
There was an interesting piece on growth and UK accountancy market trends in Accountancy Age on 13 January looking at the trends within top 100 accountancy practices (http://www.accountancyage.com/aa/analysis/2322595/full-top50-50-analysis-mixed-bag-of-success?utm_term=&utm_content=headline_title&utm_campaign=AA.Best_Practice_RL.EU.A.U&utm_medium=Email&utm_source=AA.DCM.Editors_Updates) The main points were: There were 12 new entrants into the market – in some ways this is encouraging as it shows Read More
Rather than death by a thousand cuts, law firms are having large chunks of them bitten away by a variety of forces and one wonders how long some of these carcasses can survive. Some media refer to these as Zombie firms – but I would suggest that in business there Read More