Pitch Points – Five thoughts from a pitching and tendering workshop (January 2021)

Posted on: January 22, 2021 Pitch Points – Five thoughts from a pitching and tendering workshop (January 2021)

I facilitated a full day online pitching and tendering workshop for MBL covering: policies, processes, research, sales strategy, selling skills, documents, presentation (content and delivery), post pitch actions and tendering metrics. Delegates were from legal and insolvency firms. There was a huge amount discussed during the lectures, exercises and polls on the rational and emotional […]

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Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

Posted on: August 11, 2020 Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine)  I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a big fan. This one focuses […]

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“The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald

Posted on: May 28, 2020

I recently joined a webinar organised by The Worshipful Company of Marketors  called “The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald. You know that feeling you get sometimes when everyone is saying one thing and you believe another, and then begin to doubt yourself? There’s social pressure to […]

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Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

Posted on: March 5, 2020 Accountancy marketing case study - How KPMG influenced £35 million in new business by blending digital and offline media

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million in new business – is […]

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Helping tax advisers sell their services – Be more detective

Posted on: January 30, 2020 Helping tax advisers sell their services – Be more detective

I was delighted when the Chartered Institute of Taxation (CIoT) Harrow and North London Branch  invited me back to present an evening session earlier this month. I had previously presented on “Social media for tax advisers” in 2013 . On this occasion my talk was on “Helping tax advisers sell their services – Be more […]

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