Joined up marketing and selling with value propositions

Posted on: August 8, 2011

I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions in marketing texts, but no […]

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Law Firm Strategy – Are law firm leaders in denial about the perfect storm or hanging on for the final big catch?

Posted on: May 6, 2011

An article on law firm strategy written recently by myself (Kim Tasso, management consultant in professional services) and Roger Bell (a strategy consultant for listed companies). Please note that the George Clooney references were my idea ! Whilst the media focuses on the latest development in the onslaught of change facing the profession, it is easy […]

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Marketing needs to be more accountable – Malcolm McDonald

Posted on: December 31, 2010

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts a year down the line. […]

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