I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three) summarises the technology update for law firms and cybercrime insights.
Jeremy Hopkins of Clerkingwell Consulting (Twitter: @JezHop) – who has worked with barristers for many years and helped ABS firms such as Riverview Law and Obelisk – provided a fabulous overview of all things tech in a workshop entitled “Making the most of technology”. He structured his presentation around three areas:
Service delivery technology
Here he talked about the technology adopted by new and modern law firms such as Riverview Law and Rocket lawyer (contract downloads for small businesses).
He mentioned simple apps such as Link which is a platform for signing documents that is mobile enabled and visual and saves a lot of time. Delegates mentioned Docusign also. The majority of the top 30 law firms are using HighQ for online collaboration.
He also mentioned the Modern Slavery Act online self-assessment tool embedded in the Taylor Wessing web site https://united-kingdom.taylorwessing.com/en/modern-slavery-act
- Pricing and project management tools
- Automation of processes and workflows
- Remove and flexible working
- Managed services
- Customer insights
- Knowledge sharing
Playbooks on negotiating contracts were featured and guidance on the use of drones and automation.
Office365 was discussed as a means to facilitate flexible working with tools such as Skype for Business, Yammer (internal communications) and Salesforce.
Surprisingly, only about a quarter of the delegates reported that they were using cloud rather than their own servers.
Here he talked about Blockchain (a digital ledger in which transactions made in bitcoin or another cryptocurrency are recorded chronologically and publically) and smart contracts, big data, artificial intelligence (AI), automation and online dispute resolution.
He mentioned Premonition™ which is a big data system – a database of court judgements to provide a statistical analysis of the likelihood of your case failing or winning so that you can litigate intelligently. He was keen to point out though that lawyer skills were still very much needed even with such technology.
He referred delegates to Legal IT Insider as a good source of information about new technological developments and mentioned a one day British Legal IT course.
There was also a panel discussion on cybercrime. Speakers included insurers, computer security experts and the City Police. There were some astonishing statistics about the extent of cybercrime – both computer enabled and computer depenedent. For example:
- 3.6 million fraud incidents a year – 2 million cybercrimes
- Cyber enabled frauds – 70% of all reported frauds (e.g. CEO/mandate fraud, computer software service attacks, online shopping frauds)
- Cyber dependent crime (e.g. Malware, hacking, Ransomware)
He discussed some of the worst cases such as when 4.2m TalkTalk customers had their passwords compromised in 2015 and the reputational and commercial damage caused. He also showed how to detect if your web site had been cloned.
There was lots of advice provided to keep systems safe including staff training, not opening attachments to emails, double checking when even internal people request access codes, having strong backups, developing a risk management strategy, obtaining insurance for computer crime loss, reporting attacks to the Police and the Information Commissioner, preparing a media strategy and using strong passwords.
On passwords DCI Andrew Fyfe mentioned www.howsecureismypassword.net and showed that simple names could be cracked instantly whereas those using the first letter of common phrases with dates and at least 16 characters long could take 6 billion years to crack. He also referred delegates to the Government advice on “Cyber security essentials” and “10 steps to cyber security”.
Other conference highlights can be seen at #lmsconf2017 on Twitter
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Legal sector research: Highlights from “The Age of the Client” by LexisNexis
- Marketing automation – New pitch development system from Iphelion
- Futurologist Chris Yapp on “The professional firms of 2020”
- Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)
- Referrer and intermediary management – Internal information systems
- Thought leadership lecture for Laurie Young – The future of the professions
- Marketing planning in a nutshell – Selecting a strategy
- Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall
- Law Society legal market research 2016 – The future of legal services
- Legal market research – Perceptions and needs of consumers and small businesses
- Legal market research – The 2016 NatWest Financial Benchmarking Report
- Legal market research – LexisNexis Bellwether 2016 report highlights
- Client service insights – Empathy, measurement and reverse thinking
- The Lawyer UK 200 Workspace report – Law firm use of real estate
- Strategy matters in turbulent times: Digital Transformation. Big Data. Business Models.
- The Lawyer Business Leadership Summit - Crystal balls, Change, Connection, CRM and Collaboration. And don’t forget the Millennials.
- New lead generation and intelligence system for targeting high net worth private clients – An overview of NETZ
- Importance of Client Experience Management (CEM) - PM Forum conference report 2016
- Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood
- Book review – Making sense of change management: A complete guide to the models, tools and techniques of organisational change by Esther Cameron and Mike Green
- Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change
- Client Experience Management CEM – Lessons from John Lewis and other consumer services (Law Society Law Management Conference 2017)
- Legal marketing case studies – Digital marketing at The Law Society Law Management Conference 2017
- How technology drives marketing intelligence and efficiency
- Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”
- Counsel article - Building rapport in the digital space and fixing ruptured relationships for barristers
- Legal market research – Mobile apps in law firms 2017
- Law Society Research Report - Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030
- System review – Intapp integrates technology and information across the client life cycle
- Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications) Counsel Magazine
- Marketing communications technology for professional firms
- Professional Marketing Conference Report 2017 – Client focus, technology and disruption
- Marketing after the technology revolution?
- Professional Marketing Forum conference report 2018: The Bare Necessities
- What is the impact of technology on marketing?
- Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
- Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms
- Marketing secretary and PA: Three roles where secretaries and PAs contribute to marketing and business development success
- Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy
- LawBid - New matchmaking service for individuals and businesses seeking lawyers (outsourcing legal marketing)
- Reviewing books by legal and accounting clients – “Covid-19, residential property, equity release and enfranchisement” by Paul Sams and Louise Uphill and “Agile in Business – A guide for Company Leadership” by Robert Morley
- New and free learning resource for lawyers and surveyors – from Davitt Jones Bould solicitors
- Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)
- Driving successful marketing programs for professional services
- 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
- Private client marketing - Competing in the digital era
- Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner
- Vuture – Marketing and relationship management automation in professional services firms
- There’s a real person behind that Persona
- Book - Social Media in Business Development and Relationship Management: A Guide for Lawyers